Leads, with a fresh trajectory.
A new-generation lead generation platform. ICP-aware sourcing, signal-triggered enrichment, conversational lead capture, and AI-drafted first touches working as one engine, not four disconnected tools.
Three innovations the old lead-gen stack does not have.
If your sourcing, enrichment, and outreach tools were duct-taped together over the last few years, this is the part where you replace the tape.
ICP-aware sourcing
Define what fit looks like in plain language. The engine reads your ICP, watches the data, and only surfaces accounts that match the shape you want.
- Plain-language ICP definitions
- Tier scoring per account
- Excludes never-fit segments automatically
Conversational capture
Replace dead static forms with a short, branching exchange. Visitors answer two or three real questions, the platform routes them and tags intent.
- Branching question flows
- Intent tag on every submission
- Auto-route to the right team
AI-drafted openers
Every surfaced lead arrives with a first-touch draft, grounded in the signal that flagged them. Your team edits and ships, instead of writing from scratch.
- One draft per signal, not generic
- Editable in place, no copy-paste
- Tone presets per audience
One engine, four moving parts.
Sourcing, enrichment, capture, and first-touch sit inside the same console. They share the same lead record, the same scoring, the same activity log.
ICP filter, seven rules active
Pulls fit-shaped accounts from your sources, scores them, and parks the ones that miss thresholds for review.
Signal-triggered, not bulk
When an account crosses a trigger, the engine pulls only the fields that matter for that play. No mass enrichment, no waste.
Conversational form, live
Three branching questions, intent tagged on the way out. Visitors do not abandon a 12-field form, they answer a short chat.
AI draft, grounded in signal
Each surfaced lead arrives with an opener that names the actual trigger. Your team approves, edits, or rewrites, then ships.
What is in the platform.
Three modules, all included. Turn on what your team needs and ignore the rest. No add-ons, no metered seats, no upsell tiers.
Source & Score
The sourcing layer that turns "we want SaaS at 50 to 500" into a live, scored list that refreshes itself.
- Plain-language ICP builder
- Tier A / B / C scoring
- Refresh on schedule or signal
- Suppression lists, multi-tenant
Enrich & Capture
Signal-driven enrichment plus the conversational capture flow that replaces the static lead form.
- Trigger-bound field pulls
- Branching capture flows
- Intent tagging on submit
- Auto-route by segment
Draft & Ship
The first-touch composer. Drafts that quote the signal, edit-in-place review, then handoff to your sequencer of choice.
- Signal-grounded openers
- Tone presets, saved per ICP
- Approve / edit / rewrite UI
- Push to your sequencer
What changes when the engine is doing the work.
Two recent examples. Codenames in place of brand names, but the metrics and motion are real.
From a static list to a self-refreshing one.
A mid-market demand-gen team replaced a quarterly purchased list with the ICP-aware sourcing layer. New accounts now enter the workspace the same week they match the ICP, with enrichment only fired when a real signal hits.
The capture form became a conversation.
A growth team swapped a 12-field demo form for the conversational flow and routed by intent. Same traffic, more useful submissions, and the SDR queue stopped getting flooded with low-fit hand-raisers.
See your lead engine running on real ICP signals.
Bring a target segment and one signal you care about. We will wire it into the engine on a working session and show the sourcing, enrichment, capture, and drafted opener end to end.
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